Outdoor ads drive measurable results and can outperform your local TV advertising campaigns.
Dollar for dollar, out-of-home (OOH) drives online and social action more than any other media. What this means for your business is that billboards can help generate more engagement and attract more customers compared to local TV advertising and other digital media. In fact, consumers not only notice billboards, but they also find them useful. Studies have shown that 61% of consumers view billboard ads more favorably than any other media - including TV ads.
With Clear Channel Outdoor’s extensive network of billboards and our market and data experts, we can help you reach your target audience efficiently, activate your campaign quickly and effectively measure results. Download our to learn more and fill out the form to get started today!
“With marketing getting more and more segmented, it's nice to have a medium we can use in any area of the metroplex to serve our message - (and in a way) that's more guaranteed to be seen than other (media). Clear Channel makes it easy to get on a board and change our (creative) around as necessary with excellent customer service and a really nice online mapping app to pinpoint specific boards (based on target audience).”
– Autobahn Imports, Fort Worth
Sources: Consumer Insights: OOH and Online Activation, OAAA & Comscore; May 2022; OAAA, The Harris Poll, 2022; OAAA, Morning Consult, 2023