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“With a large awareness goal and opening new locations, we utilized specific (OOH) placements to reach customers where they (were) every day. This strategy, coupled with several (CCO RADARConnect mobile) campaigns, (drove) a 100-150% increase for in-store traffic post-campaign. (CCO’s RADAR solutions) also allowed us to test different POI's and we (learned) more about our customers and (customized) messaging and offers to (them).”
– Nate Olsen, Senior Advertising Manager, Black Rifle Coffee Company