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Unlock the True
Potential of Out-of-Home

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Clear Channel Outdoor RADAR offers a suite of data-driven solutions for more effective planning, amplification and measuring the impact of Out-of-Home advertising.

Bringing powerful digital insights to the physical world of OOH, CCO RADAR leverages anonymous, aggregated mobile location data to help advertisers understand consumer mobility, behavior and true campaign impact.

Leverage efficient audience & location-driven planning

A dynamic campaign planning tool, combining digital audience insights with demographics and location targeting to efficiently reach your desired customer.

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RADAR_Connect_TM

Amplify OOH with digital retargeting

Turnkey mobile and digital advertising solution that extends reach and drives engagement throughout key moments in the consumer journey.

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Prove effectiveness & campaign optimization

Industry-leading attribution solutions to measure campaign outcomes including visits to business, brand sentiments, TV tune-in, mobile app usage and more.

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RADAR_Sync_TM

Integrate & evaluate on your terms

Aligns data on exposed Out-of-Home audiences with customer data, offering highly customized solutions to measure, plan and optimize OOH campaigns as a part of the media mix.

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OOH Delivers Powerful Results 

OOH + Mobile Drives Restaurant Visits
BlindRDR CS McCay Ds

Coordinated OOH and Mobile campaign drives impressive 8x lift in visits to quick service restaurant locations.

OOH Increases Auto Consideration
BlindRDR CS Pre-Owned Autos

Consumers reached by an OOH campaign showed an 18% increase in consideration for certified pre-owned vehicles for top auto brand, plus 11% increase in purchase consideration.

OOH + Mobile Drives Retail Visits
BlindRDR CS PlayStation Electronics

Leading electronics brand leverages OOH and Mobile for a time sensitive sales promotion on their latest gaming system and sees an average lift of 127% in visits to key retailers.

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