Matching data-rich solutions with our customers’ challenges is our strong suit. And, Clear Channel Outdoor RADAR®, our industry-leading suite of data-driven solutions, helps advertisers more effectively plan, amplify and measure the impact of OOH advertising.
During the height of the pandemic, advertisers sought to understand how OOH advertising delivered results, particularly during a time when consumers’ travel patterns and behaviors were altered. Using CCO RADARProof®, our campaign measurement and attribution solution, CCO proved that even at the height of shelter-in-place restrictions, consumers exposed to OOH campaigns were significantly more likely to visit a business that promoted itself using OOH advertising. This is proof positive that OOH works, even in times when businesses are challenged, and consumer behaviors are changing.
Need more evidence? CLICK HERE to speak to someone about how our data solutions drive results and to download a white paper on RADARProof® Covid-19 research.
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and case studies that show strong results.