Now more than ever, advertisers need responsive and impactful ways to reconnect with their audiences. Clear Channel Outdoor’s Programmatic OOH Private Marketplace (PMP) has proven to be a flexible and efficient resource for delivering brand messages at scale. Our approach is highly targetable, offering opportunities to optimize budgets across markets, to enable quick-to-launch campaigns, and to deploy a “heavy up” daypart strategy.
Customers can purchase Programmatic Digital OOH through omni-channel DSPs, allowing advertisers to retarget consumers and buy digital signage alongside other digital programmatic buys like desktop, mobile, audio and other over-the-top platforms.
Here are a few examples of campaigns activated through our programmatic solution, offering a streamlined buying process as well as greater audience targeting and ad measurement capabilities.
LEARN MORE about our programmatic opportunities by downloading these case studies and by speaking to one of our programmatic experts.
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