Now more than ever, advertisers need responsive and impactful ways to reconnect with their audiences. Clear Channel Outdoor’s Programmatic OOH Private Marketplace (PMP) has proven to be a flexible and efficient resource for delivering brand messages at scale. Our approach is highly targetable, offering opportunities to optimize budgets across markets, to enable quick-to-launch campaigns, and to deploy a “heavy up” daypart strategy.
Customers can purchase Programmatic Digital OOH through omni-channel DSPs, allowing advertisers to retarget consumers and buy digital signage alongside other digital programmatic buys like desktop, mobile, audio and other over-the-top platforms.
Here are a few examples of campaigns activated through our programmatic solution, offering a streamlined buying process as well as greater audience targeting and ad measurement capabilities.
LEARN MORE about our programmatic opportunities by downloading these case studies.
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