Clear Channel Outdoor RADAR®, our suite of data-driven solutions, offers our customers more effective planning, amplification and measurement of OOH advertising. Using anonymous, aggregated mobile location data, we continue to advance our ability to understand consumers’ behavior as they journey through their day. Our RADARView® solution profiles 1500+ audience segments, including pre-and-post quarantine segments, making it easy for customers to target groups sharing certain behavioral characteristics.
RADARConnect® with its digital retargeting capabilities, RADARProof® with its ability to measure campaign effectiveness and RADARSync® with its alignment of OOH audience data with customer data, complete the suite of solutions.
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